Most people start building an online presence with one goal in mind: to be seen. To grow an audience, promote their work, and build credibility.But over time, that purpose often shifts.

For those who stick with it, who keep showing up with intention, an online presence can become something far more meaningful. It becomes a platform to advocate for the things that truly matter.

In this episode, I sit down with Jennifer Van Alstyne to talk about what it means to create content that goes beyond visibility. Jennifer is the owner of The Academic Designer LLC, and she empowers professors to feel confident showing up online through website design, social media, and bio writing.

Because ultimately, your platform isn’t just about you. It can be a powerful tool for change, if you choose to use it that way. This is a conversation about advocacy, community, and the courage it takes to keep showing up, with your values at the center.

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Listen on: Apple Podcasts | Spotify | YouTube


Connect with Jennifer van Alstyne

Website: https://theacademicdesigner.com/

Website: https://jennifervanalstyne.com/

Work with Jennifer: https://higheredpr.as.me/meet-with-jennifer

LinkedIn: https://www.linkedin.com/in/jennifervanalstyne/

Bluesky: https://bsky.app/profile/jenvanalstyne.bsky.social

Threads: https://www.threads.net/@higheredpr

Instagram: http://instagram.com/higheredpr

YouTube: http://youtube.com/@higheredpr

Spotify: https://open.spotify.com/show/0BCuleBpXeRcpko3t3AYC4?si=a2e570d559354141

Facebook: https://facebook.com/higheredpr

X: http://x.com/higheredpr