Corporate Podcast Production
Editorial-led production for brands that care about credibility and long-term impact.
Your podcast isn’t just content - it’s your brand’s voice.
It should feel as polished, intentional, and trustworthy as everything else you put into the world. That’s where I come in.
I design and manage every detail of your show so it becomes a high-trust brand asset, not just another series of episodes.
The Problem
- The show lacks a clear editorial spine
- Episodes feel disconnected or generic
- Conversations are polite, but shallow
- Strong insights get buried in unfocused recordings
- The podcast exists, but doesn’t actually do anything for the brand
You end up with content, not credibility.
The Target
- Sounds authoritative without being stiff
- Reflects your brand’s intelligence, taste, and standards
- Holds attention because conversations are well-shaped
- Builds trust with every episode
- Scales sustainably without losing quality
In other words: A podcast that earns its place in your brand ecosystem.
I don’t just produce episodes.
I design editorial systems so every conversation is meaningful, every episode compounds, and your podcast becomes a long-term asset rather than a recurring task.
How I Help You Achieve This
Component 1: Strategic Editorial Direction
With this component
- Clear positioning and point of view
- A defined format aligned with long-term brand goals
- Consistent editorial standards across episodes
- Guests and topics selected with intent
Without this component
- Episodes feel random or trend-chasing
- Hosts struggle to guide conversations
- The show sounds “fine” but forgettable
- No clear reason for the podcast to exist
My Methodology
A proven editorial system for corporate podcasts.
Every strong corporate podcast is built on three interdependent components. Each one matters. Missing even one weakens the entire show.
Component 2: Narrative & Conversation Design
With this component
- Episodes have shape, flow, and momentum
- Questions are designed to unlock insight, not surface answers
- Key moments are anticipated beforehand
- Listeners stay engaged
Without this component
- Conversations drift
- Interesting guests don’t land with listeners
- Valuable insights get lost
- Editing becomes damage control instead of refinement
Component 3: Editorial Execution & Production Judgment
With this component
- Real-time prompts that elevate the conversation
- Strong editorial judgment in post-production
- Final episodes that sound sharp, meaningful, and premium
Without this component
- Hosts and guests miss opportunities to go deeper
- Editors guess what matters
- The final cut doesn’t reflect the brand’s standards
- Your podcast sounds compelling from the first minute
- Conversations feel confident, intelligent, and worth listening to
- Episodes reinforce your brand’s authority over time
- The podcast becomes a long-term, high-trust asset
The Result
A Quick Self-Assessment
Most podcasts fail in predictable ways. Here’s how to tell where yours stands.
A simple test: If you removed your logo from your podcast, would it still sound like your brand?
- Editorial Alignment - Clarify goals, audience, and positioning
- Show Architecture - Design format, structure, and narrative approach
- Episode Development - Topic selection, guest strategy, and preparation
- Guided Recording - On-site editorial direction to elevate conversations
- Editorial Refinement - Post-production review focused on clarity, pacing, and authority
The Workflow
Strategic Show Development
Content
Development
Guest Booking
Project Management
On-Site Production Management
Editorial Post-Production
- Clarify your podcast’s positioning and creative direction
- Design a format aligned with your brand and long-term goals
- Spot trending or relevant topics your audience actually cares about
- Develop the episode structure
- Script craft compelling narratives that engage and resonate
- Identify and coordinate the right-fit guests
- Manage scheduling and prep so interviews run smoothly
- Coordinate timelines, talent, and deliverables across all stages of production
- Manage communication between hosts, guests, editors, and stakeholders so nothing falls through the cracks
- Be on standby throughout the recording to step in with prompts, guide the flow, or help guests dive deeper when a key moment arises so your conversations stay sharp, focused, and compelling
- Review full episode recordings and provide precise edit notes to ensure the final cut highlights the strongest moments, sharpens the storytelling, and aligns with your brand voice
Beansprout is Singapore's fastest growing investment advisory platform, and is MAS-licensed.
I support the team in shaping clear, high-impact conversations that make personal finance accessible, credible, and actionable for a mass Singapore audience.
Through strong pre-production, editorial direction, and guest preparation, the show consistently delivers episodes that educate, build trust, and reinforce Beansprout’s position as a leading financial education platform.
The Beansprout Podcast
Now, the "Wise & Shine" show on The Financial Coconut Podcast runs like clockwork, with high-quality episodes consistently recorded and produced on time, and with care.
Co-hosts and guests simply show up on filming day, trusting that everything behind the scenes is taken care of.
The content is resonating: Episodes are performing strongly on YouTube and generating buzz on LinkedIn, with the audience noticing the elevated quality, sharper conversations, and standout guest lineup.
The Financial Coconut Podcast
The Real Reason was built from the ground up as a strategic flagship conversation series and long-term thought leadership platform for Shulin’s voice and intellectual curiosity.
Through careful concept development, episode structuring, and editorial direction, the show now delivers clear, high-impact conversations. Each episode is crafted to be both accessible and intellectually rigorous.
As a result, The Real Reason is emerging as a distinctive, credibility-building media asset — one that supports Shulin’s long-term brand equity, attracts high-calibre guests, and opens doors to future partnerships and expansion beyond pure content.
The Real Reason by Shulin Lee
The final video became more than just a one-off production - it served as a meaningful educational campaign that brought visibility to youth mental health in Singapore. The project not only positioned CHAT as a thoughtful, credible initiative within the Institute of Mental Health, but also elevated the visibility of both CHAT and IMH in the national conversation on mental wellness.
By creating a polished, purposeful piece of content, the IMH team was able to communicate complex ideas with clarity, reach new audiences, and showcase their leadership in mental health advocacy.
Institute of Mental Health - CHAT
Click Here to Watch
