Your podcast isn’t just content - it’s your brand’s voice. It should feel as polished and premium as everything else you do. That’s where I come in.
WORK WITH CHERYL AS YOUR PODCAST PRODUCER
From concept to final cut, I curate an experience. Every detail, from the structure of your episodes to the guest experience, is intentional and aligned with your brand’s ethos.
I design and manage every detail of your show so it becomes a powerful, high-trust asset that reflects your authority and vision.
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COACHING
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SPEAKING
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PODCAST PRODUCTION
Strategic Show Development
Content Development
Guest Booking
Project Management
On-Site Production Management
Editorial Post-Production
Coaching (Optional)
- Clarify your podcast’s positioning and creative direction
- Design a format aligned with your brand and long-term goals
Content Development
- Spot trending or relevant topics your audience actually cares about
- Brainstorm and structure each episode
- Script craft compelling narratives that engage and resonate
- Maintain a consistent editorial tone and episode rhythm
Guest Booking
- Identify and coordinate the right-fit guests
- Manage scheduling and prep so interviews run smoothly
Project Management
- Coordinate timelines, talent, and deliverables across all stages of production to ensure your podcast stays on track, without you needing to follow up
- Manage communication between hosts, guests, editors, and stakeholders so nothing falls through the cracks
On-Site Production Management
- Oversee all recording and technical setup (audio and video) and manage filming team
- Be on standby throughout the recording to step in with prompts, guide the flow, or help guests dive deeper when a key moment arises so your conversations stay sharp, focused, and compelling
Editorial Post-Production
- Review full episode recordings and provide precise edit notes to ensure the final cut highlights the strongest moments, sharpens the storytelling, and aligns with your brand voice
Coaching (Optional)
- Offer feedback and direction to help you or your guests feel confident and natural on mic or on camera
Premium Outcomes
I craft content with editorial precision and brand sensitivity. Every creative decision is deliberate, ensuring your podcast reflects the authority and excellence your brand deserves.
This is a bespoke, high-touch service for brands and leaders who value excellence. Every decision is intentional, every detail considered, and every episode produced to reflect the authority you’ve earned.
“Established in 2009 by the Institute of Mental Health under Singapore’s Ministry of Health (MOH). CHAT is a dedicated mental health service for young people aged 16 to 30.”
CASE STUDY: INSTITUTE OF MENTAL HEALTH | Transforming a Complex Mental Health Dialogue Into a Nationally Recognized Campaign
Client Overview
The CHAT team at the Institute of Mental Health (IMH) was planning a filmed roundtable discussion on a sensitive and high-stakes topic, but needed more than a typical producer. The team felt overwhelmed by the number of moving parts and sought someone who could take full ownership of the project, from scripting to on-set direction.
As social workers and mental health professionals, the hosts were unfamiliar with video production, podcasting, or media storytelling. They needed a producer who could bridge that knowledge gap, make them feel at ease on camera, and create a script that felt natural, intentional, and impactful, going beyond what AI tools like ChatGPT could provide.
Most critically, the IMH team needed someone who could manage the process end-to-end, anticipate blind spots, and carry the load so they could stay focused on their primary roles.
As social workers and mental health professionals, the hosts were unfamiliar with video production, podcasting, or media storytelling. They needed a producer who could bridge that knowledge gap, make them feel at ease on camera, and create a script that felt natural, intentional, and impactful, going beyond what AI tools like ChatGPT could provide.
Most critically, the IMH team needed someone who could manage the process end-to-end, anticipate blind spots, and carry the load so they could stay focused on their primary roles.
Project Objective
✅ Strategic Show Development
✅ Content Development
✅ Project Management
✅ On-Site Production Management
✅ Coaching
✅ Content Development
✅ Project Management
✅ On-Site Production Management
✅ Coaching
My Role
What We Created
Watch here: LINK
Impact
The final video became more than just a one-off production - it served as a meaningful educational campaign that brought visibility to youth mental health in Singapore. The project not only positioned CHAT as a thoughtful, credible initiative within the Institute of Mental Health, but also elevated the visibility of both CHAT and IMH in the national conversation on mental wellness.
By creating a polished, purposeful piece of content, the IMH team was able to communicate complex ideas with clarity, reach new audiences, and showcase their leadership in mental health advocacy.
As a result of the campaign’s success, IMH CHAT is now exploring a second video initiative to continue amplifying their mission and impact.
By creating a polished, purposeful piece of content, the IMH team was able to communicate complex ideas with clarity, reach new audiences, and showcase their leadership in mental health advocacy.
As a result of the campaign’s success, IMH CHAT is now exploring a second video initiative to continue amplifying their mission and impact.
“An award-winning financial literacy platform and the creators of Singapore's First Business and Finance Podcast Network”
CASE STUDY: THE FINANCIAL COCONUT PODCAST | Elevating a Business Podcast Into a Thought Leadership Platform That Resonates on YouTube and LinkedIn
Client Overview
The Financial Coconut is one of Singapore’s most established business podcasts, already generating revenue through major sponsorships. But when it came to Wise & Shine, a career show under their brand, the founder wanted to be completely hands-off.
They needed more than just an assistant or task-taker. They were looking for a sharp, self-directed producer who could run the show end-to-end without constant check-ins or hand-holding. Someone who could make smart editorial decisions, book high-calibre guests who are articulate and respected, and consistently develop topics that would resonate with both audiences and sponsors.
In short, they needed someone who could own the show - creatively and operationally - and ensure it lived up to the brand’s standards of quality and performance.
They needed more than just an assistant or task-taker. They were looking for a sharp, self-directed producer who could run the show end-to-end without constant check-ins or hand-holding. Someone who could make smart editorial decisions, book high-calibre guests who are articulate and respected, and consistently develop topics that would resonate with both audiences and sponsors.
In short, they needed someone who could own the show - creatively and operationally - and ensure it lived up to the brand’s standards of quality and performance.
Project Objective
✅ Strategic Show Development
✅ Content Development
✅ Guest Booking
✅ Project Management
✅ On-Site Production Management
✅ Editorial Post-Production
✅ Content Development
✅ Guest Booking
✅ Project Management
✅ On-Site Production Management
✅ Editorial Post-Production
My Role
What We Created
Watch here: LINK
Impact
The show now runs like clockwork, with high-quality episodes consistently recorded and produced on time, and with care.
Co-hosts and guests simply show up on filming day, trusting that everything behind the scenes is taken care of.
The content is resonating: Episodes are performing strongly on YouTube and generating buzz on LinkedIn, with the audience noticing the elevated quality, sharper conversations, and standout guest lineup.
Co-hosts and guests simply show up on filming day, trusting that everything behind the scenes is taken care of.
The content is resonating: Episodes are performing strongly on YouTube and generating buzz on LinkedIn, with the audience noticing the elevated quality, sharper conversations, and standout guest lineup.
I’m Cheryl Lau — a podcast producer, host, and content strategist with 5+ years of podcasting experience. I care deeply about good storytelling, thoughtful structure, and content that builds real trust.
I partner with ambitious leaders and brands to create world-class podcasts that elevate authority, deepen audience trust, and open doors to high-value opportunities.
About Cheryl Lau
The Side Hustle Club Podcast (now known as EDIT HISTORY) is the recipient of the 2023 Golden Crane Award for the "Best Entrepreneur/Solopreneur Podcast" category. This award is hosted by the Asian American Podcasters Association.
The 2023 Golden Crane Award
The Thought Leader Club Podcast (now known as EDIT HISTORY) was also shortlisted for the Asia Podcast Awards 2024 for the "Best Money and Business Podcast" category. This award is hosted by RadioInfo Asia.
Shortlisted for the 2024 Asia Podcast Awards
Your Next Step
If you’re ready to create a podcast that reflects your authority, resonates with high-level audiences, and strengthens your brand influence, let’s talk.
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