Founder of Studio Analogue
Podcast Strategist & Producer
For Branded, Corporate, & Institutional Shows
A Boutique Podcast Recording Studio
2025 Asia Podcast Awards and 2023 Golden Crane Awards
Award-Winning Podcaster
I run a podcast strategy and production house working with leaders, brands, and institutions across Singapore and Southeast Asia - starting with the question most shows skip: why does this podcast need to exist?
Before a single episode is scoped, I do the concept work most producers treat as an afterthought - the positioning, the format, who's in the room and why. Everything downstream gets easier once that's right.
From there, I can direct full production end-to-end, or hand your team a concept built to run on its own. Because your should be an asset - one that elevates your authority, strengthens your brand, and opens the right doors.
The Go-To for Podcast Strategy & Production in Singapore
I lead the strategic thinking and production behind podcasts for companies, institutions, and individual experts - starting with why the show should exist.
I direct podcast strategy and production for companies and institutions from the ground up - concept development, positioning, and editorial judgment first, with production and post handled to match.
Corporate Podcast Production
Need a host who can hold their own with executives and experts? I lead the conversations and shape the editorial arc behind them - so every episode earns its spot in the feed.
Corporate Podcast Hosting
For business owners and individual thought leaders ready to build a podcast around their expertise. I act as your strategic partner from concept to launch and beyond.
1:1 Podcast Production for Solopreneurs
A hands-on workshop for teams and leaders who want to launch a podcast with clarity and confidence. You'll leave with a concrete show concept, positioning, and production roadmap - the same thinking I bring to every client engagement, compressed into a single session.
Podcast Strategy Workshop
1. Discovery - Understanding the business behind the show: what success actually looks like, and for whom.
2. Concept Development & Landscape Audit - The strategic phase most producers skip. Positioning, format, competitive landscape, who's in the room - or, for shows already live, a clear diagnosis of what's not working. This is where the show gets its edge.
3. Production - Full-service or handoff-ready. Either way, built on a concept strong enough to hold up over 50 episodes, not just the first five.
How I Work
The Financial Coconut needed a corporate podcast producer in Singapore who could take full ownership of their "Wise & Shine" show - so their team could focus on conversations, not logistics.
The show now runs like clockwork. High-quality episodes are consistently recorded, produced, and published on time. Co-hosts and guests simply show up on filming day, trusting that everything behind the scenes is taken care of.
The results speak for themselves: episodes are performing strongly on YouTube, generating buzz on LinkedIn, and the audience has noticed - elevated production quality, sharper conversations, and a standout guest lineup.
The Financial Coconut Podcast
The Real Reason was built from the ground up as a flagship thought leadership podcast and long-term brand asset for Shulin Lee.
Through careful concept development, episode structuring, and full podcast production management, the show now delivers clear, high-impact conversations that are both accessible and intellectually rigorous.
The result: a credibility-building media platform that supports Shulin's long-term brand equity, attracts high-calibre guests, and has the potential to open doors to partnerships and opportunities beyond content alone.
The Real Reason by Shulin Lee
Think of me as the director behind your show - as invested in getting the strategy right as you are in getting the results.
I didn't come up through traditional media. I came up through research, which is exactly why organizations in finance, healthcare, and academia - industries everyone assumes are "too boring" for a great podcast - come to me.
I direct the thinking behind your show, not just the execution, so it does real work for your reputation, your network, and your goals.
Based in Singapore, I've worked with brands, institutions, and individual experts across Southeast Asia, and been recognized at the 2025 Asia Podcast Awards and the 2023 Golden Crane Awards.
About Cheryl
