Founder of Studio Analogue
Podcast Strategist & Producer
For Branded, Corporate, & Institutional Shows
A Boutique Podcast Recording Studio
2025 Asia Podcast Awards and 2023 Golden Crane Awards
Award-Winning Podcaster
Why does this podcast need to exist?
Most business podcasts skip it. They start recording, book a few guests, and end up as another CEO interview show that nobody finishes.
I start there instead. Who is the show for? What job does it do for your business? What makes it the show people talk about, not just another company with a podcast? Answer those first, and every episode after gets easier.
Every good podcast starts with one question.
How I can help
A six-week concept for your show, then your first 3–6 episodes produced with me if you want them. For companies, institutions and founders.
Podcast Concept Development & Production
Need a host who can hold their own with executives and experts? I host the conversation so your people can shine.
Corporate Podcast Hosting
My boutique podcast studio in Singapore, for teams who need a place to record.
Studio Analogue
1. Discovery - The business behind the show: what success looks like, and for whom.
2. Concept Development & Landscape Audit - The phase most producers skip. I map your category, find the gap your show can own, and shape the positioning, format and title around it.
3. Production - Your first 3–6 episodes, directed by me and cut by your editor. Then your team runs the show, with a framework built to hold up over 50 episodes.
Concept first. Then everything else.
The Financial Coconut needed a corporate podcast producer in Singapore who could take full ownership of their "Wise & Shine" show - so their team could focus on conversations, not logistics.
The show now runs like clockwork. High-quality episodes are consistently recorded, produced, and published on time. Co-hosts and guests simply show up on filming day, trusting that everything behind the scenes is taken care of.
The results speak for themselves: episodes are performing strongly on YouTube, generating buzz on LinkedIn, and the audience has noticed - elevated production quality, sharper conversations, and a standout guest lineup.
The Financial Coconut Podcast
The Real Reason was built from the ground up as a flagship thought leadership podcast and long-term brand asset for Shulin Lee.
Through careful concept development, episode structuring, and full podcast production management, the show now delivers clear, high-impact conversations that are both accessible and intellectually rigorous.
The result: a credibility-building media platform that supports Shulin's long-term brand equity, attracts high-calibre guests, and has the potential to open doors to partnerships and opportunities beyond content alone.
The Real Reason by Shulin Lee
I'm a podcast strategist and producer in Singapore with more than five years of experience. I've built shows for media platforms, institutions and businesses.
I host EDIT HISTORY, which won Best Education Podcast and Best Money & Business Podcast at the 2025 Asia Podcast Awards. I also run Studio Analogue, a boutique podcast studio in Singapore.
I direct the thinking behind your show, not just the execution. You know your subject. I know what makes a show work, and what makes people come back for the next episode.
The result is a podcast that does real work for your reputation, your network and your business.
Think of me as the director behind your show.
