A 3-part experience to build your signature podcast concept
SIGNATURE
It feels like everyone is starting a podcast in 2025. Maybe you keep seeing podcast promo video clips every time you go on LinkedIn.
And now, you wonder: Is there still room for me and the podcast I want to build and grow?
Then, when you go on Spotify or YouTube, you see even more podcasts - Ones that are known globally and top the podcast charts.
Now, you’re *really* questioning whether you’ll ever build something that achieves that level of recognition and impact.
And now, you wonder: Is there still room for me and the podcast I want to build and grow?
Then, when you go on Spotify or YouTube, you see even more podcasts - Ones that are known globally and top the podcast charts.
Now, you’re *really* questioning whether you’ll ever build something that achieves that level of recognition and impact.
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NEWSLETTER
Here’s my take: Yes, there is room for you and your show… With one caveat:
You need a compelling podcast concept and a content strategy that differentiates your show.
You need a compelling podcast concept and a content strategy that differentiates your show.
The SIGNATURE workshop is indispensable in helping you not only finetune your podcast concept, but believe that your podcast is worth making.
Her workbook is packed with examples and excellent guiding questions that really makes you dive deeper into your podcast vision, and what makes it truly unique and truly you.
Cheryl is also a great sounding board, sharing her perspectives on your ideas and analyses of other podcasts, which can only come from years of experience podcasting herself. She cheers you on and validates your ideas when they make sense, but also gives ideas when you get stuck.
What I enjoyed most is learning the different ways a podcast can stand out beyond the topic, like the demographics, the tone of the podcast and “exclusivity/variety” of information.
Cheryl is also a great sounding board, sharing her perspectives on your ideas and analyses of other podcasts, which can only come from years of experience podcasting herself. She cheers you on and validates your ideas when they make sense, but also gives ideas when you get stuck.
What I enjoyed most is learning the different ways a podcast can stand out beyond the topic, like the demographics, the tone of the podcast and “exclusivity/variety” of information.
The truth is that your audience only has so much time and capacity they can allocate to listening to podcasts every week.
This means that it is more important than ever to have a podcast concept that *instantly* differentiates your show from everyone in your niche.
Your podcast concept needs to communicate to your audience what it is about, how it can add value to them in a way that no other show can, and what the show stands for.
This is what you’ll learn in SIGNATURE: A 3-part experience to build your signature podcast concept 🎙️✨
This means that it is more important than ever to have a podcast concept that *instantly* differentiates your show from everyone in your niche.
Your podcast concept needs to communicate to your audience what it is about, how it can add value to them in a way that no other show can, and what the show stands for.
This is what you’ll learn in SIGNATURE: A 3-part experience to build your signature podcast concept 🎙️✨
Don’t be the person who, year after year, says “I want to start a podcast,” only to have nothing to show for it.
I came into Signature knowing that I felt stagnant with my existing podcast, and building out a new concept that is aligned with who I am today rather than 2 years ago has reenergized me. I gave myself a lot of room to play when I first started my podcast, but it also gave off some non-committal vibes.
Thanks to Cheryl’s coaching, expertise, and very thorough workshop and workbook, I now not only have a podcast concept that I’m excited about but also a whole year’s worth of episodes to create.
At the time of writing this, I have published 2 episodes under my new podcast concept. My current clients are loving it so far, and it seems that is more shareable as well. I know that this will reach more people and best-fit clients for me. It has been only a month since the Signature workshop, and I have heard more feedback than ever about my podcast. The name sticks with people, the content resonates, and I feel like I’m sharing everything I felt like I couldn’t share before under my former podcast.
Starting is always the hardest part, but you can make it easier on yourself by joining SIGNATURE. You can rely on Cheryl for this!
Thanks to Cheryl’s coaching, expertise, and very thorough workshop and workbook, I now not only have a podcast concept that I’m excited about but also a whole year’s worth of episodes to create.
At the time of writing this, I have published 2 episodes under my new podcast concept. My current clients are loving it so far, and it seems that is more shareable as well. I know that this will reach more people and best-fit clients for me. It has been only a month since the Signature workshop, and I have heard more feedback than ever about my podcast. The name sticks with people, the content resonates, and I feel like I’m sharing everything I felt like I couldn’t share before under my former podcast.
Starting is always the hardest part, but you can make it easier on yourself by joining SIGNATURE. You can rely on Cheryl for this!
- How to become known for your thought leadership through your podcast (even if you aren’t known for anything right now)
- How to differentiate your show from others in your niche (even if your niche is very, very saturated already)
- How to confidently share your show concept and make people go “OMG let me subscribe to your podcast on Spotify right now!!!"
What you will learn throughout this experience
What’s included in this experience
June 15 (Sunday) 2-5 pm SGT at a venue in central Singapore
- Workbook: You’ll get a *printed* workbook (and a google doc version) that’s overflowing with relevant exercises, detailed trainings, and uber-specific tips & examples to help you develop your signature podcast concept
- Live workshopping & coaching: We will work through a carefully curated set of exercises and frameworks so you leave the workshop knowing precisely what your podcast concept is (and how to put it into action after the workshop). You’ll also get feedback in real-time on your podcast differentiation and content strategy.
✨ THE SIGNATURE WORKSHOP (IN PERSON | SINGAPORE)
This is where you can ask questions, share ideas with your fellow podcasters, and submit your work to receive personalized feedback and coaching from Cheryl. This space will allow us to chat about or work through new questions, ideas, or challenges that come up.
From content plans to episode scripts, I will offer a second pair of eyeballs and brain to review, evaluate, and offer suggestions so you can confidently put your podcast concept into practice.
From content plans to episode scripts, I will offer a second pair of eyeballs and brain to review, evaluate, and offer suggestions so you can confidently put your podcast concept into practice.
✨ 2x WEEKS OF COACHING via a private WhatsApp Group Chat
During the two weeks post-workshop, you can book a bonus 60-minute strategy session with Cheryl (on the house) to consolidate everything that you’ve learned and make any remaining refinements to your podcast.
✨ BONUS 1:1 PODCAST STRATEGY SESSION
The investment for this experience: $400 SGD
Who this experience is a best-fit for:
- New podcaster: You haven’t launched your podcast yet and want to launch your show on the right foot 👀
- Emergent podcaster: You’ve published a few episodes but you feel like they’re okay at best… You know there are areas for improvement and would love a seasoned podcaster to help you pinpoint what your opportunities for growth are 👀
- Evolving podcaster: You’re pivoting your podcast and want to make sure you stand out from the get go this time 👀
Cheryl's knowledge and strategies have given me the confidence that I can pull it off
Cheryl is exceptionally good at facilitating our learning, guiding us to discover the purpose, value, and unique differentiators for our podcasts with her deep expertise!
She’s super friendly and down-to-earth, always going the extra mile to tailor her advice to us, she is always there to make sure we feel fully supported and motivated!
If you’re beginning your podcasting journey, setting a clear direction from the start is important, and you can trust Cheryl to inspire and guide you with her results-driven and hyper-personalised approach. I’d recommend her to anyone needing help with podcasting, marketing, or personal branding!
She’s super friendly and down-to-earth, always going the extra mile to tailor her advice to us, she is always there to make sure we feel fully supported and motivated!
If you’re beginning your podcasting journey, setting a clear direction from the start is important, and you can trust Cheryl to inspire and guide you with her results-driven and hyper-personalised approach. I’d recommend her to anyone needing help with podcasting, marketing, or personal branding!
Hello, I’m Cheryl Lau :) I’m a podcast content strategist based in Singapore and I’ve been building my podcast as a solopreneur since 2020.
I specialize in helping entrepreneurs and creators build a podcast content strategy that resonates with their audience, differentiates their brand, and establishes their position in the industry.
I’ve worked with podcasters from both Singapore and internationally, and understand what it’s like to differentiate your work not just locally but on a global scale as well.
I’m also the host of EDIT HISTORY, a show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today.
I specialize in helping entrepreneurs and creators build a podcast content strategy that resonates with their audience, differentiates their brand, and establishes their position in the industry.
I’ve worked with podcasters from both Singapore and internationally, and understand what it’s like to differentiate your work not just locally but on a global scale as well.
I’m also the host of EDIT HISTORY, a show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today.
About your host
The Side Hustle Club Podcast (now known as EDIT HISTORY) is the recipient of the 2023 Golden Crane Award for the "Best Entrepreneur/Solopreneur Podcast" category. This award is hosted by the Asian American Podcasters Association.
The 2023 Golden Crane Award
The Thought Leader Club Podcast (now known as EDIT HISTORY) was also shortlisted for the Asia Podcast Awards 2024 for the "Best Money and Business Podcast" category. This award is hosted by RadioInfo Asia.
Shortlisted for the 2024 Asia Podcast Awards
Your Next Steps
Please email Cheryl at hello@cheryllau.com (or send me a message on LinkedIn or Instagram) and I’ll let you know how to make your payment. Upon confirmation, you will receive an official welcome email as well as early access to our private WhatsApp group.
6 months ago, my posting was sporadic because I kept flipping back and forth about what I wanted the podcast to be.
But now, in the next 6-12 months, I hope to create at least 12 episodes, based on the work we’ve done in Signature.
Working with Cheryl will be the catalyst for my podcast. It’s a lot easier when I'm creating in community in Signature. Because of Cheryl’s experience, she offers insightful suggestions and can uncover what I really want to say.
Cheryl’s guidance and seeing other peeps make progress on their podcast in Signature, motivated me to get my podcast back on track, even when I didn’t think I had the capacity to do it.
Working with Cheryl will be the catalyst for my podcast. It’s a lot easier when I'm creating in community in Signature. Because of Cheryl’s experience, she offers insightful suggestions and can uncover what I really want to say.
Cheryl’s guidance and seeing other peeps make progress on their podcast in Signature, motivated me to get my podcast back on track, even when I didn’t think I had the capacity to do it.
q1
What if I cannot attend THE SIGNATURE WORKSHOP on June 15?
As there will not be a recording of the workshop, Cheryl suggests booking a discovery call instead to discuss how else we could work together: https://cheryllau.com/discovery
FREQUENTLY ASKED QUESTIONS
q2
Where is THE SIGNATURE WORKSHOP going to be held?
It will be held at a quiet and spacious F&B venue in Central Singapore. The exact location will be shared only with confirmed attendees.
q3
What if I’m not based in Singapore?
Cheryl suggests booking a discovery call instead to discuss how else we could work together… Virtually! You can book a discovery call here: https://cheryllau.com/discovery
q4
Can I keep the workbooks?
Yes :) It’s yours to keep!
q5
Do I have to pay for my own food/drinks at the workshop?
Cheryl will treat each attendee to 2x beverage of your choice ✨✨✨ Other food & drink items will be paid for by the attendee.
SOUNDS GOOD? AWESOME. LET'S GET TO WORK
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