Most people trying to build thought leadership are doing it backwards. They share their story online, wait for people to connect with it, and wonder why the bookings aren’t coming.
Simone Heng has a blunter take: nobody cares about your story. Not unless you’re Michael Jordan.
Simone is a human connection specialist, award-winning author of Let’s Talk About Loneliness, and one of the few Asian women speaking at the level she does – at Harvard, Google, the UN, and stages across the Middle East and Southeast Asia. She spent six figures educating herself before anyone paid to hear her speak. For four years, her former radio employer controlled her Instagram and stopped her from being herself. The week that ended, she built a six-figure business in a pandemic.
In this conversation, we talk about what actually gets you booked, why your story is the least interesting thing about your thought leadership, and what the “sophomore slump” looks like when your first book receives six international awards.
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Listen on: Apple Podcasts | Spotify | YouTube
Connect with Simone Heng
Instagram: https://www.instagram.com/simoneheng
LinkedIn: https://www.linkedin.com/in/simone-heng-speaker
Website: https://simoneheng.com
Thought Leaders Now: https://www.thoughtleadersnow.com
