1:1 coaching with Cheryl as your podcast content & editorial producer
CRAFTED: A 4-month bespoke experience to launch your signature podcast
It’s time to craft a podcast that is sharply differentiated within your niche/category and positioned to attract the kind of work, clients, and opportunities you secretly want.
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The current situation:
- You’ve been sitting on a podcast idea for months - maybe even years.
- You know you have valuable ideas, but you keep second-guessing your concept, your voice, or whether it’s worth putting out there.
- Deep down, you want to create something that positions you as a go-to voice in your space… Something that leads to bigger opportunities, but you’re not sure how to start.
The big, audacious goal:
You’ve launched a podcast that’s not just good - it’s different. A show with a distinct voice, a sharp point of view, and deeply resonant with your audience.
It's clear, has a sharp POV, and is built on substance, not trends or short-term validation.
And it’s already opening doors, helping you attract clients, build your reputation, and step into the next level of visibility.
It's clear, has a sharp POV, and is built on substance, not trends or short-term validation.
And it’s already opening doors, helping you attract clients, build your reputation, and step into the next level of visibility.
This could look like…
- Building your reputation as someone who has something worth listening to
- Clients paying $3000 USD to work with you, no questions asked (since they're already sold on you being the person to work with)
- Being invited to speak on international stages related to your subject matter
Whatever your goals are, I know that it also matters to you to create educational value and thought-provoking episodes that matter.
Yes, it matters to you, your brand, and/or your business.
But most importantly, it matters to the people that you want to help.
Yes, it matters to you, your brand, and/or your business.
But most importantly, it matters to the people that you want to help.
You still haven’t published your podcast
That’s the vision. That’s the goal.
As a result…
- But right now, you think your episodes are… Flat.
- Well written, but not necessarily resonant.
- Good, but not something people will remember.
As a result…
(Or maybe you got 2 episodes out but were too embarrassed
to tell anyone about it)
to tell anyone about it)
Also… Most podcasters launch fast but then podfade by episode 7.
Why? Because they never built a strong foundation.
This is where CRAFTED comes in.
In 4 months, you’ll launch a podcast that’s:
- Bold (because your concept is distinct)
- Refined (because your content has substance and taste)
- Impossible to ignore (because it’s positioned to stand out in your niche)
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- Your episodes will *actually* represent your level of creativity, substance, and experience - No longer does your show feel generic or even beginner
- Your listeners will feel that your episodes are specially curated for them - From captivating perspectives to actionable insights, they’ll now take the time to listen to the whole episode
- Your podcast will finally align with your bigger goals - whether that’s attracting opportunities or clients, expanding your platform, or simply being more visible in your field.
When you build a differentiated & compelling educational podcast:
What we’ll work on together:
Craft a podcast concept that’s unmistakably yours and strategically positioned
- A clear and differentiated podcast concept rooted in your lived experiences and expertise
- A defined point of view and audience, so you’re not guessing what your show is really about
- A strategic angle that sets your podcast apart from others in your niche
Positioning & Concept
Build a strong content foundation that captures your unique voice and delivers meaningful value
*** Whether it’s an actual stat or not, you’ve probably heard that most podcasts “podfade” at the seven-episode mark… Don’t be like most podcasters 💁♀️
- Decide on a format and content pillars that make it easier to create consistently (and proudly)
- At least 8 recorded episodes that are clear, compelling, and true to your tone and style ***
- A launch lineup that showcases your depth from day one - not fluffy episodes, but real thought leadership, your audience will remember
*** Whether it’s an actual stat or not, you’ve probably heard that most podcasts “podfade” at the seven-episode mark… Don’t be like most podcasters 💁♀️
Content & Signature Voice
Develop the systems and visibility plan to launch - and keep going
- A simple, repeatable production and publishing workflow tailored to your life
- A publishing cadence you can actually stick to, even when life gets full
- A visibility plan that aligns with your values and energy - no pressure to go viral or hustle 24/7
Consistency & Visibility
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What makes CRAFTED different?
The Editorial Edge - Most podcast programs teach you how to press record. CRAFTED goes further. We design a show worth publishing. From concept to structure, your podcast will feel editorial, elevated, and unmistakably yours.
The Hybrid Experience - I’m not just a coach - I’m also a producer. That means you’re getting hands-on, expert guidance from someone who knows how to craft a distinctive show, manage every moving part, and make the process stress-free.
Craft & Longevity - We create a podcast that’s built to last, a signature body of work that sets you apart today and keeps working for you for years to come.
The Hybrid Experience - I’m not just a coach - I’m also a producer. That means you’re getting hands-on, expert guidance from someone who knows how to craft a distinctive show, manage every moving part, and make the process stress-free.
Craft & Longevity - We create a podcast that’s built to last, a signature body of work that sets you apart today and keeps working for you for years to come.
OVERARCHING OUTCOME
Launch a podcast that reflects your real voice, deepens your credibility, and attracts the right listeners → the ones who open doors to the kind of work, clients, and opportunities you actually want
16 weeks
- 8x Biweekly 1:1 coaching sessions
- Ongoing messaging support between sessions (asynchronous)
- Ongoing podcast content & editorial production support between sessions (asynchronous)
Program Logistics
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For each episode, on top of acting as your podcast coach, I will work with you as your Podcast Content & Editorial Producer:
Episode Angle Development: Conduct research and ideation to shape the most compelling angle for your topic. I’ll help you identify stories, insights, and experiences that best serve the episode’s goals.
Episode Structure Planning: Develop a clear structure and flow for each episode.
Content Development & Scripting:
Episode Structure Planning: Develop a clear structure and flow for each episode.
Content Development & Scripting:
- Flesh out the body of your episode outline or script
- Write the opening hook and closing remarks to frame each episode effectively
- Craft transitions between segments to ensure smooth narrative flow
- Prepare semi-structured interview questions (for interview episodes) designed to draw out meaningful insights
Pre-Production
Editorial Review & Feedback: Review the full episode (audio and/or video) and provide detailed notes to guide editing decisions, pacing, and content tightening.
Basic Branding & Written Assets:
Basic Branding & Written Assets:
- Write a compelling episode title and description
- Provide show notes or episode summary
- Create a timestamp breakdown highlighting key moments or segments
Post-Production
Yen Teng is the founder and host of Pawspectives Petcast, an educational interview podcast that explores pet wellness through expert insights, emotional storytelling, and cultural nuance across Southeast Asia.
CASE STUDY: PAWSPECTIVES PETCAST | Building a Thoughtful, Culturally Rooted Show From the Ground Up
Client Overview
When we first started working together, Pawspectives Petcast didn’t exist yet. Yen Teng had no podcast, no workflow, and wasn’t sure how to begin.
Through 1:1 coaching, we built everything from the ground up.
Together, we developed and launched a podcast designed to:
Through 1:1 coaching, we built everything from the ground up.
Together, we developed and launched a podcast designed to:
- Share meaningful, in-depth conversations in the pet space
- Spotlight Southeast Asian voices and culturally rooted stories
- Establish credibility and visibility as a thoughtful voice in the industry
- Navigate emotional and ethically complex topics with clarity and care
Project Objective
✅ Strategic Show Development - Helped shape the show’s positioning and format, including how to craft questions that draw out the guest’s best insights and hook listeners from the start
✅ Content Development - Worked closely on episode structure, narrative arcs, and how to balance expert advice with emotionally resonant storytelling
✅ Editorial Post-Production - Reviewed draft edits and provided detailed, actionable notes i.e. suggestions Yen Teng hadn’t considered before, but now can’t unsee. These edits consistently elevated the final product and sharpened her ear as a host
✅ Coaching & Creative Mentorship - Guided Yen Teng to find her signature voice as a host. She now knows which stories, insights, and lived experiences to draw on to express her authority, and hosting now feels second nature.
✅ Content Development - Worked closely on episode structure, narrative arcs, and how to balance expert advice with emotionally resonant storytelling
✅ Editorial Post-Production - Reviewed draft edits and provided detailed, actionable notes i.e. suggestions Yen Teng hadn’t considered before, but now can’t unsee. These edits consistently elevated the final product and sharpened her ear as a host
✅ Coaching & Creative Mentorship - Guided Yen Teng to find her signature voice as a host. She now knows which stories, insights, and lived experiences to draw on to express her authority, and hosting now feels second nature.
My Role
What We Created
Impact
Pawspectives Petcast launched as a consistently published long-form show with a strong visual content strategy, proving that deep, educational conversations can still thrive in today’s short-form-driven world.
The show achieved a 100% guest pitch success rate, featuring both high-profile and niche experts. Each episode is repurposed into short-form content across Instagram, TikTok, YouTube, and LinkedIn, expanding its reach while maintaining message integrity.
As a result, Yen Teng has seen growing inbound interest from sponsors, collaborators, and guest speakers. The podcast now has a clear, recognizable brand voice and identity across platforms.
Yen Teng’s growth as a host is undeniable. Listeners have noticed her sharper storytelling, stronger follow-ups, and increased confidence. More importantly, she’s built emotional connection and trust with listeners, especially on episodes that tackle grief, ethical dilemmas, or cultural taboos.
The podcast has also amplified her visibility in Southeast Asia, positioning her as a leading voice in pet wellness conversations. At work, colleagues have started seeing her as someone who’s confident, articulate, and open to public speaking opportunities.
On a deeper level, Yen Teng has gained clarity on her long-term vision and the legacy she wants to build through this show. She’s become more comfortable with visibility, more grounded in her leadership, and more discerning as a creator.
The show achieved a 100% guest pitch success rate, featuring both high-profile and niche experts. Each episode is repurposed into short-form content across Instagram, TikTok, YouTube, and LinkedIn, expanding its reach while maintaining message integrity.
As a result, Yen Teng has seen growing inbound interest from sponsors, collaborators, and guest speakers. The podcast now has a clear, recognizable brand voice and identity across platforms.
Yen Teng’s growth as a host is undeniable. Listeners have noticed her sharper storytelling, stronger follow-ups, and increased confidence. More importantly, she’s built emotional connection and trust with listeners, especially on episodes that tackle grief, ethical dilemmas, or cultural taboos.
The podcast has also amplified her visibility in Southeast Asia, positioning her as a leading voice in pet wellness conversations. At work, colleagues have started seeing her as someone who’s confident, articulate, and open to public speaking opportunities.
On a deeper level, Yen Teng has gained clarity on her long-term vision and the legacy she wants to build through this show. She’s become more comfortable with visibility, more grounded in her leadership, and more discerning as a creator.
We launched Pawspectives Petcast in September 2024, a podcast designed to be both emotionally moving and culturally relevant.
Together, we developed a repeatable and recognizable episode format that blends deep-dive interviews, live demonstrations, and rich visual storytelling. We built systems for guest prep and briefing to ensure every conversation felt grounded, thoughtful, and high-quality.
The show now features standout episodes on topics like grief, pet sleep, senior care, taxidermy, and stray rescue, earning trust and resonance across Southeast Asia’s pet community.
Together, we developed a repeatable and recognizable episode format that blends deep-dive interviews, live demonstrations, and rich visual storytelling. We built systems for guest prep and briefing to ensure every conversation felt grounded, thoughtful, and high-quality.
The show now features standout episodes on topics like grief, pet sleep, senior care, taxidermy, and stray rescue, earning trust and resonance across Southeast Asia’s pet community.
By the end of CRAFTED, you’ll have:
- A podcast concept that’s distinct and strategically positioned
- At least 8 recorded episodes that sound like you and set you apart
- A repeatable workflow so you can keep publishing without burning out
- A visibility plan that builds trust and authority long-term
Your Next Step
Your next step is to book a free discovery call where we will get to know each other and explore how CRAFTED can support your bigger picture goals
BOOK A DISCOVERY CALL
q1
Wait, so Cheryl is both my coach and podcast producer?
Yep, that’s what makes CRAFTED different.
You’re not just learning how to podcast - you’re building something high-quality, with someone who’s invested in making it great alongside you.
- As your coach, I’ll help you clarify your voice, sharpen your ideas, and stay consistent.
- As your producer, I’ll work with you behind the scenes to develop episode angles, structure your content, and give editorial feedback that elevates your final product.
You’re not just learning how to podcast - you’re building something high-quality, with someone who’s invested in making it great alongside you.
FREQUENTLY ASKED QUESTIONS
q2
I’m just starting out and haven’t started my podcast… Is this for me?
Absolutely. We’ll build everything from the ground up: Your concept, content strategy, episode structure, workflow, and launch plan.
q3
I’ve started my podcast, but only have a few episodes… Is this for me?
Yes, especially if you feel like your current episodes don’t quite reflect the quality, clarity, or voice you’re aiming for. Maybe you launched quickly but didn’t have a strong concept yet. Maybe you’ve struggled with consistency or second-guessed your content. That’s exactly what CRAFTED helps with.
We’ll revisit your show’s positioning, tighten your content strategy, and refine your workflow, so your podcast becomes something you’re genuinely proud to share (and something your audience wants to keep coming back to).
q4
I’ve started my podcast and have been doing it for a year… Is this for me?
If you’ve been podcasting for a while but something still feels… off - Yes! CRAFTED will help you sharpen your positioning, deepen your voice, and rework your content strategy.
Maybe your show lacks a clear throughline. Maybe your content feels scattered, or you’re not seeing the traction or opportunities you expected. You’ve done the reps, but now you’re ready for refinement, alignment, and growth.
q5
What’s the difference between Podcast Coach Cheryl and Podcast Producer Cheryl?
As your coach, I help you shape the big picture - your concept, positioning, voice, and strategy. I guide you through the mindset, messaging, and creative direction behind your show so it becomes a true reflection of your thought leadership.
As your producer, I roll up my sleeves and work with you inside the episodes - developing angles, refining structure, scripting, and giving detailed editorial feedback. I help make sure every episode is thoughtful, tight, and high-quality.
Together, these roles ensure your podcast isn’t just well-thought-out - it’s well-executed.
q6
Will you help me grow my podcast audience?
CRAFTED focuses on helping you build a podcast that’s worth finding - one that’s original, high-quality, and clearly positioned so the right listeners know it’s for them. We’ll create a launch plan, repurposing system, and visibility strategy that fits your energy and values.
But instead of chasing short-term metrics, we’ll build long-term trust so your audience grows steadily, with people who actually care about what you have to say.
q7
Will you help me get sponsors or monetize?
CRAFTED isn’t a sponsorship or monetization accelerator, but it does lay the groundwork for it. Most successful monetization strategies start with a clear concept, a strong point of view, and content that builds trust. That’s what we focus on together.
If you’re aiming for sponsorships, collaborations, or using your podcast to support your business, we’ll absolutely make sure your content and positioning align with those goals. Monetization becomes a lot easier once your podcast is something people actually remember and want to be associated with.
Your Next Step
Your next step is to book a free discovery call where we will get to know each other and explore how CRAFTED can support your bigger picture goals
BOOK A DISCOVERY CALL
SOUNDS GOOD? AWESOME. LET'S GET TO WORK
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