Ruby Lin signed her first client three days after her first ever Instagram post. A month later she had her first 5k month. Three months in, she hit 10k. She has never been consistent on social media.
Before building her coaching business, Ruby was a founding team member of an AI startup that exited in 2022. She spent over a decade in sales – cold calling, door knocking, securing $10M+ in deals with brands like IKEA and UBC. When she started coaching, she didn’t lean on content. She leaned on the sales skills she’d already spent years building.
Her “Ruby Rants” series on Instagram became something of a cult phenomenon – fans watching 31 consecutive story clips at a time. She posted it when she felt like it. She still signed clients.
In this episode, we revisit one of her earliest Instagram videos and talk about what actually drives sales when you’re not showing up every day – and what gets lost as creators mature and “professionalize” their way out of the raw voice that built their audience in the first place.
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