214. 200K Followers on Instagram AND TikTok (With just her phone) (Caitanya Tan)
A lot of us don’t like how we sound. We cringe at our recorded voice. We worry our accent makes us seem less polished, less credible, less worthy of being listened to.
Our guest today, Caitanya Tan – or Cait – knows that feeling intimately.
As an actress, host, voiceover artist, and content creator with over 200,000 followers on both TikTok AND Instagram, her voice is the tool she’s built her career on… Yet it’s also the thing she’s had to constantly adjust, explain, and defend.
In today’s conversation, we explore what it means to represent your people, why Singaporeans often feel invisible in global media, and how embracing your voice (literally and metaphorically) can become your most powerful creative tool.
In this episode, we cover:
(00:00) Introduction
(01:21) Cait’s voice
(02:57) Pressure to sound less Singaporean
(04:45) How Cait learned to speak
(06:35) Singlish isn’t represented
(08:16) Cait’s past content
(10:14) Feeling embarrassed by your accent or voice
(15:03) Authenticity and using your voice
(16:29) Cait’s insecurities
(18:13) Not trying because you’re scared
(21:43) Assumptions about Cait’s success
(25:20) Cait’s morning routine
(27:16) Doing everything with just a phone
(27:58) Singaporean podcasts
(33:31) Actionable Takeaways
Prefer to listen to the audio version?
Listen on: Apple Podcasts | Spotify | YouTube
Connect with Caitanya Tan
Instagram: https://www.instagram.com/caitofalltraits
TikTok: https://www.tiktok.com/@caitofalltraits
Website: https://www.caitanyatan.com
Work with Cheryl
Think of me as your strategic podcast partner – someone who’s as invested in your vision as you are. I care about making sure your content actually stands out, resonates, and opens the right doors.
Here are two ways we can work together:
- 1:1 Editorial Podcast Production -A done-for-you podcast experience for business owners, consultants, and creators who want a distinctive, intelligent show that elevates their voice and attracts aligned opportunities. I specialize in educational and thought-leadership podcasts – guiding you from concept to production and launch.
- Corporate Podcast Producing & Consulting – For organizations ready to build high-quality, strategically positioned podcasts. From concept development to scripting and host coaching, I direct capstone content projects with clarity and care. I specialize in educational and thought-leadership podcasts – guiding you from concept to production and launch.
Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery
SOUNDS GOOD? AWESOME. LET'S GET TO WORK
