200. Podcasting in 2025: What’s Working, What’s Changing, and What I’m Testing

A few months ago, I didn’t know what to do with my podcast. After years of podcasting, I felt stuck. The growth wasn’t where I wanted it to be, I felt like I had run out of things to say on the show. And I even briefly toyed with the thought of – Is this the end of podcasting for me?

But, instead of walking away, I decided to completely reimagine my approach to this podcast.

On today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do differently moving forward, and one thing that I’m experimenting with right now. I also answer a few questions from listeners.

In this episode, we cover:

(00:00) Introduction

(1:50) What’s working

(5:11) What’s not working

(6:36) What I’m experimenting with

(9:55) Q&A 1: What surprised you about the rebrand?

(12:05) Q&A 2: Audio vs video podcasting

(14:44) Q&A 3: The cringiest content Cheryl has posted

Prefer to listen to the audio version?

Listen on: Apple Podcasts | Spotify | YouTube

Work with Cheryl

I help business leaders, creators, and organizations create a body of work they’re proud of – One that’s substantial, distinct, and built to last.

Think of me as your strategic podcast partner – someone who’s as invested in your vision as you are. I care about making sure your content actually stands out, resonates, and opens the right doors.

Here are two ways we can work together:

1:1 Editorial Podcast Production -A done-for-you podcast experience for business owners, consultants, and creators who want a distinctive, intelligent show that elevates their voice and attracts aligned opportunities. I specialize in educational and thought-leadership podcasts – guiding you from concept to production and launch.
Corporate Podcast Producing & Consulting – For organizations ready to build high-quality, strategically positioned podcasts. From concept development to scripting and host coaching, I direct capstone content projects with clarity and care. I specialize in educational and thought-leadership podcasts – guiding you from concept to production and launch.

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery