199. Most brands don’t last – Here’s what I’m doing to stay relevant (Jasmine Haitalani)

In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come? 

This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction. 

If you’re an entrepreneur, a creative, or someone trying to carve out your space in a crowded world—this one’s for you. Let’s dive in.

In this episode, we cover:

(00:00) Introduction

(1:28) Making business decisions to stay relevant 

(3:48) Flip-flopping in your business

(7:02) How long does it take to know if it’s working?

(9:02) Reviewing Jasmine’s past content 

(12:21) Standing out 

(14:56) Developing your creativity 

(17:34) Identify your strengths

(20:56) Brands that became irrelevant 

(24:33) Finding inspiration 

(31:27) What Jasmine would improve on 

(33:56) A brand framework 

(35:39) Jasmine’s body of work 

(38:34) You’re capable 

(42:32) Actionable Takeaways 

Prefer to listen to the audio version?

Listen on: Apple Podcasts | Spotify | YouTube | Any Player

---

Connect with Jasmine Haitalani

Website: https://highflierpowerhouse.com/ 

Podcast: https://highflierpowerhouse.com/podcast 

Instagram: https://www.instagram.com/highflierpowerhouse/

---

Additional Resources

THE AUDIT: BUILD A DIFFERENTIATED & TIMELESS PODCAST

– Audit 9 different parts of your podcast

– Identify the specific areas you can improve on right away to set your show apart from the rest

– Book a free 60-minute AUDIT CALL with Cheryl to create an actionable plan together

Get the free audit: https://cheryllau.com/audit