Most people think podcast production is editing. Clean the audio, add the music, hit publish.

But here’s what that misses: if the pre-production is weak, no amount of editing will save the episode. In this solo episode, I take you through the four stages of producing an authority-building podcast – the way I do it for organizations like the Institute of Mental Health Singapore and established shows like The Financial Coconut.

If you’re building a podcast – or wondering why your existing one isn’t landing – this one’s for you.

Prefer to listen to the audio version?

Listen on: Apple Podcasts | Spotify | YouTube