216. From Banker to Best-Selling Author & Global Keynote Speaker – Here’s How (Simon Alexander Ong)
Most of us introduce ourselves with a title: “I’m a coach,” “I’m a banker,” “I’m a podcaster.”
The problem with this is that the moment you do that, you’ve put yourself in the same box as everyone else with that title.
Our guest today, Simon Alexander Ong – bestselling author of Energize, international keynote speaker, and award-winning coach – knows this firsthand. For years, he chased job titles he thought would define his success, until he realised that real success and true differentiation come from embracing your whole self. This includes your story, your skills, your creativity.
In this episode, we explore how breaking free from labels and showing people what makes you unlike anyone else, can transform you from just another professional… Into a brand.
In this episode, we cover:
(00:00) Introduction
(01:26) Being boxed in by titles
(03:35) Becoming a brand
(06:14) Simon’s objections
(08:52) A partner who supports your goals
(15:44) The pressure of having it together
(18:05) A compelling vision
(19:49) Learning vs being an expert
(23:05) Creativity as a differentiator
(25:18) What Simon is working on
(26:41) Transferable skills
(27:40) Does your family get what you do?
(31:14) Should I quit my job?
(35:00) How to do it all
(40:25) 3 Tips for entrepreneurs & creators
(46:01) Actionable takeaways
Prefer to listen to the audio version?
Listen on: Apple Podcasts | Spotify | YouTube
Connect with Simon Alexander Ong
YouTube: https://www.youtube.com/@simonalexandero
Website: https://simonalexanderong.com
Book: https://simonalexanderong.com/book
Newsletter: https://simonalexanderong.com/shots-of-energy
Instagram: https://www.instagram.com/simonalexandero
LinkedIn: https://www.linkedin.com/in/simonalexanderong
Work with Cheryl
Think of me as your strategic podcast partner – someone who’s as invested in your vision as you are. I care about making sure your content actually stands out, resonates, and opens the right doors.
Here are two ways we can work together:
- 1:1 Editorial Podcast Production -A done-for-you podcast experience for business owners, consultants, and creators who want a distinctive, intelligent show that elevates their voice and attracts aligned opportunities. I specialize in educational and thought-leadership podcasts – guiding you from concept to production and launch.
- Corporate Podcast Producing & Consulting – For organizations ready to build high-quality, strategically positioned podcasts. From concept development to scripting and host coaching, I direct capstone content projects with clarity and care. I specialize in educational and thought-leadership podcasts – guiding you from concept to production and launch.
Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery
SOUNDS GOOD? AWESOME. LET'S GET TO WORK
